Feb 8, 2014: Des Moines paper gets an innovation cafe, how to work with programmers and “native advertising”
"The new building boasts a “Mission Control” semi-circle for breaking news and key assignment editors. On the way into the newsroom, a series of screens offer the latest newspaper wins, digital video stats, ad stats, awards, or simply a shoutout to the newest employee."
Understanding enough code for journalists to communicate with developers still isn’t enough, says Robert Hernandez, digital journalism professor at USC Annenberg and Poynter adjunct faculty. Watch the video to see what Hernandez recommends to help journalists work successfully with developers on data projects.
When The New York Times offered the first native ad on its website Jan. 8, reviews were mixed. Some thought the Times offered too much of a good thingwith a half-dozen disclaimers that the story-like piece was advertising. Others opined that despite all the labels, the Times was stepping down the road to perdition hosting paid content from computer giant Dell.