SPACE & FURNITURE: In Des Moines, the Register’s new newsroom space aims to be a symbol of its digital future
"The new building boasts a “Mission Control” semi-circle for breaking news and key assignment editors. On the way into the newsroom, a series of screens offer the latest newspaper wins, digital video stats, ad stats, awards, or simply a shoutout to the newest employee."
TEAMWORK: PoynterVision: how journalists can work with coders on projects
Understanding enough code for journalists to communicate with developers still isn’t enough, says Robert Hernandez, digital journalism professor at USC Annenberg and Poynter adjunct faculty. Watch the video to see what Hernandez recommends to help journalists work successfully with developers on data projects.
ADVERTISING: As The New York Times debuts its template for native ads, will other newspapers follow?
When The New York Times offered the first native ad on its website Jan. 8, reviews were mixed. Some thought the Times offered too much of a good thingwith a half-dozen disclaimers that the story-like piece was advertising. Others opined that despite all the labels, the Times was stepping down the road to perdition hosting paid content from computer giant Dell.
For a live online show, there may be no better time than noon, which is when traffic on Boston.com peaks, Solomon said.
What news as a conversation looks like
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How journalists can use JSON to draw meaning from data | Poynter.
The newsonomics of paywalls all over the world -
As more newspapers get on the paid-content bandwagon, there are a few promising models popping up. Here’s what to learn from them.
How Forbes Stole A New York Times Article And Got All The Traffic -
They say a picture is worth a thousand words, but how much is a title worth? If the story that proceeds is any indicator, a title is worth over 6700 words and months of research. It all began Friday when the New York Times published an article “How Companies Learn Your Secrets“. It was an extremely long article which discussed how large companies like WalMart and Target collect data about your individual consumption patters to figure out how to most efficiently make you happy. It was a great piece but there was one problem: it didn’t have the title it deserved.
The original title was “How Companies Learn Your Secrets”. Kashmir Hill, a writer at Forbes, realized this and quickly developed a condensed version of the article with a far more powerful title: “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. It cut out the crap and got to the real shocker of the story. As of the writing of this story, the New York Times article has 60 likes and shares on Facebook versus 12,902 which the Forbes article has. The Forbes article also has a mind boggling 680,000 page views, a number that can literally make a writer’s career.
Forbes did some journalism this weekend.
Spending on local digital ads will grow from $23.3 billion in 2011 to $37.9 billion in 2015, according to BIA/Kelsey. However, the local media research firm lowered its expectations for combined digital and traditional local advertising revenues in 2011 from $136.2 billion to $135.9 billion.
The share of digital media spend will increase from 14.6 percent of all local ad revenues in 2010 to 18.9 percent in 2012 and 25.4 percent in 2015, according to Kelsey’s “Annual U.S. Local Media Forecast, 2010-2015 – Fall Update.”
The company also measured expenditures on social media by local and national advertisers, noting that $4.6 billion will be spent on social network ad formats in 2012, up from $2.1 billion in 2010. By 2015, that will go up to $8.3 billion. National advertisers dominate in social ad spending, though; in 2012, $3.5 billion of the $4.6 billion total will be spent by national ad buyers.
Musings on the pay wall
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We’ll need this some day I suspect.