By providing rich data capabilities, Google+ could allow advertisers to gather new insights on the quantity and quality of sharing for their campaigns. Google+’s new collaborative features could also introduce interesting new data categories for advertisers, such as average co-viewing view length (how long a group watched a brand’s video together) versus individual view length stats or engagement metrics via Huddle (mobile) versus Hangouts (desktop).
Today, 10 percent of venture capital dollars comes from corporations, nearing the previous bubble-era high of 15 percent in 2000. Facebook, Zynga and Amazon.com are investing in social media start-ups. AOL Ventures restarted last year after three previous efforts, and Intel Capital expects to invest more this year than the $327 million it invested last year.
For mainstream news organizations, their legacy business of print or broadcast is like Google’s search business — dominant within its market, and accounting for a great majority of the company’s revenue. The news companies that want to win a future will have to do something better than an online version of a newspaper or a paywall that protects the value of print subscriptions. They need digital strategies to aggressively create new forms of digital news.
They (Google) gave us a presentation on how Google’s going to be rethinking the news.
Instead of building another social network, I’d like to see Google focus on helping us search through all the user-generated signals and content and to help us with our search, much of which is done offline through social questions, not keyword-speak.
An arms race in the tech sector
I honestly would prefer Google over Gaga when it comes to world domination.
There was once a time in 2008 when I sat on a plane—in coach, nonetheless—next to a normal-ish girl wearing a huge blonde hair bow and gigantic sunglasses. She slept. I stared. I knew she must be someone, but I had no idea…
Three years later, Lady Gaga is on fire. She went from the…
Google’s strategy is to go after businesses and schools first. If students get used to a Web-based operating system, they might request it in their offices later on, and if people use it at work, they might decide to buy one for their homes.