Finally, someone has found a way to make money out of image tagging.
Imagine that your brand has the power to own and individually advertise over every single image your product might be featured in. Or imagine instead that as a publisher, any photo you use on your site now has the potential to earn you money because it already belongs to a set of brand-owned and tagged images.
This is the power of San Francisco-based Stipple Marketplace, which bills itself as “the definitive image discovery and licensing service creating the web’s most valuable, interactive images.” Launching today, Stipple Marketplace is an effective, clean and non-intrusive way for advertisers and publishers alike to use any photo to create interactive picture-advertising.
Instead of paying to license images and then running ads to hopefully offset the image’s cost, publishers can now license photos pre-loaded with revenue and interactive, searchable content.
In this way, Stipple hopes to put control back into the hands of photo owners, enabling them to measure a photo’s advertising performance while monetizing and engaging its viewers at the same time.