More to come about news aggregators.
ScrollMotion, a 100-person, fast-growing New York City start-up, has developed an enterprise solution for publishers and companies to create unique, video-rich Apps for the Apple iOS and Android platforms.
Beet.TV sat down with co-founder Josh Koppel, who has an extensive background in motion graphics and video, to explain how his company is redefining the very notion of the moving image in digital media.
He explains how static images like photographs and instructional pages in textbooks become moving elements on the iPad and other devices. He also discusses the use of conventional video assets in Apps.
Some of the company’s high profile customers include Hearst’s Oprah and Esquire magazine, the Harry Potter Wizardry film App, Houghton Mifflin Harcourt and the 2010 GE annual report. Several examples are included in this video.
The newest iPad magazine-like reader has just gone live in the App Store. It’s pretty slick. I particularly like how the main page pulls in both your own personal calendar information and tells you whose birthday it is — and let’s you post a message to their wall right from within the app.
And you can set the time that it gets built every morning, so the content is fresh for you to read first thing when you wake up. Very nice.
Note: Yes, I technically work for AOL. But hopefully you know that I wouldn’t shill one of their products unless I actually thought it was good. Plus, it’s free.
Forbes: “Non-forward-thinking types” no longer with us
Forbes approached its digital extension as a new business; treating Forbes.com as a “start up” which was to behave as a total separate entity. The team were housed in a different building and reported directly to Forbes, in order to avoid it becoming a subordinate product.
Moreover, Forbes totally rejected what he sensed was the way his print journalists used to look down on the digital hacks as though they were from a “trailer park”. He says those ‘non-forward-thinking types’ have now exited Forbes Media and will soon leave every other organisation if they don’t embrace digital.
The company also has a clear tablet strategy; it only launching apps which pick out themes from the magazine’s content, such as investment, and provides useful tools centred around those topics – rather than reproducing the magazine in app form.
The two sides of the businesses - print and online - were then united in 2009.
Such fresh thinking and the prioritising of digital media by a 100-year old company should be applauded and mimicked.
How you deliver information does not have to rely upon one platform. Most of the content on Forbes.com is not from the magazine. Print allows you to delve into a story in a more thorough way than online. Online allows you to amplify the story and spur on another print story. Each of these platforms is different but each has its own unique characteristics for conveying information.
As things stand, if you buy a subscription to The New Yorker or Popular Science in the iTunes store, you will get a little dialogue box asking if it’s all right if Apple shares some of your personal information with the publisher. Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don’t. In fact, about 50 percent opt in.
From TIME’s Techland:
So why is it cheaper to buy the all-inclusive print and digital packages as opposed to digital only?
The answer’s simple, really: it’s in the advertising.
Though Online ad revenue reached a record-setting $26 billion last year — overtaking newspapers and second only to TV advertising — the print advertising industry is still incredibly lucrative. While the popularity of tablets is spreading like the plague, the actual penetration of iPads in relation to the entire potential market remains relatively small. Though actual figures aren’t available yet, various reports estimate that up to 40 million iPads may ship in 2011. Sounds big on paper, but think about 40 million in relation to the much larger population of overall magazine subscribers. Tablets are expensive, and it’ll be a few more years before they’re more common than not.
Time Inc. strikes deal with Apple - print subscribers will get iPad editions free.
According to the Wall Street Journal:
Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.’s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.
Source: The Wall Street Journal